Self-initiated fictional concept

Paceform

Two offset forms move forward together, suggesting an individual pace within a shared rhythm. Direct blue, generous white space and compact bold lettering make schedules and campaign messages easy to recognise.

One system, in two languages.

Archivo provides the display voice. Instrument Sans provides clear reading text. IBM Plex Sans Arabic supports the Arabic experience without tracking or broken letter connections. All supplied fonts use SIL OFL licences.

Use it with care.

Leave clear space at least one quarter of the symbol width. Keep small text in the darkest brand colour on a light background. Do not distort the mark. SVG type is outlined; edit copy in the source generator. Packaging and cards are concept artwork, not production-certified print files.

This is a fictional portfolio brand. Photography was generated for this project. Sample products, prices and campaign plans are illustrative.