Self-initiated concept project
Dar Saha
A boutique Lebanese guesthouse
Build a small hospitality brand around the feeling of arriving somewhere unhurried. Connect the courtyard-inspired identity, guest stationery, room discovery and a simple stay-planning journey.
Weekend travellers, couples and Lebanese visitors looking for a thoughtful short escape.
Brand strategy, bilingual identity, packaging, website and launch campaign.
Fictional brand. Original concept work by Digits Studio.
A feeling, made recognisable.
An open courtyard and an arched doorway form the symbol. Cobalt comes from shutters and glazed tiles; chalk and honey stone bring warmth. Spacious serif lettering gives the guesthouse an inviting, quietly established voice.
Made to be used.
Explore room details, select a sample arrival date and number of nights, and build a stay plan with a calculated estimate. Available in English and Arabic.
Demo only. Prices are examples; no orders, payments or personal data are processed.
Stay for the slower part.
A hospitality launch that introduces a feeling before a room: the courtyard, the morning light and the small rituals of a weekend away. Room discovery and a welcome email provide the next step.
Proposed launch campaign / no performance results claimed
A four-week rollout
- Week 1Introduce the courtyard feelingTerrace post / identity story
- Week 2Explore the roomsRoom creative / room-detail page
- Week 3Imagine a slower weekendStay-planning creative / welcome email
- Week 4Return to the morning ritualEditorial story / reminder creative
What we would measure
Room-detail views, stay-plan completions and return visits. These are proposed measures; there are no real bookings or campaign results.
A clear direction.
A complete presence.
Your business could have this level of care, from its first mark to the way it reaches people.