Self-initiated concept project
Paceform
A contemporary movement studio
Create an approachable fitness identity that feels energetic without intimidation. Connect a clear class language, an adaptable graphic system and an easy weekly timetable.
Busy adults, first-time studio visitors and people building a regular movement habit.
Brand strategy, bilingual identity, packaging, website and launch campaign.
Fictional brand. Original concept work by Digits Studio.
A feeling, made recognisable.
Two offset forms move forward together, suggesting an individual pace within a shared rhythm. Direct blue, generous white space and compact bold lettering make schedules and campaign messages easy to recognise.
Made to be used.
Filter the weekly timetable by movement type, inspect class details and select a sample session. A practical bilingual experience with clear session feedback.
Demo only. Prices are examples; no orders, payments or personal data are processed.
Make space for your pace.
A launch focused on the first useful decision: find a class that fits. Clear movement categories, short timetable-led creative and a welcome email turn a strong graphic identity into a practical weekly habit.
Proposed launch campaign / no performance results claimed
A four-week rollout
- Week 1Introduce a clear movement identityHero post / movement story
- Week 2Help people choose a classClass creative / timetable page
- Week 3Build a sample weekSchedule creative / welcome email
- Week 4Make the next visit familiarRoutine story / reminder creative
What we would measure
Timetable visits, class-detail views and completed sample session selections. These are proposed measures, without attendance, transformation or campaign-result claims.
A clear direction.
A complete presence.
Your business could have this level of care, from its first mark to the way it reaches people.