Self-initiated concept project
Riwa Grove
A Lebanese olive-oil concept
Imagine a Lebanese olive-oil label with the clarity to travel. Give the bottle a strong shelf presence, explain the collection without inflated claims, and build a shopping journey that feels as thoughtful as the product.
Design-conscious home cooks, gift buyers and the Lebanese diaspora.
Brand strategy, bilingual identity, packaging, website and launch campaign.
Fictional brand. Original concept work by Digits Studio.
A feeling, made recognisable.
An olive form and a small stone-like seed make a quiet, ownable symbol. Forest green connects the brand to the grove; limestone and generous serif lettering bring tactility and room to breathe. Labels keep product type and volume easy to find.
Made to be used.
English and Arabic, category filters, product details and a working demo basket. A complete journey from first look to reviewing a selection.
Demo only. Prices are examples; no orders, payments or personal data are processed.
Pour a little Lebanon.
An editorial launch connecting the bottle to the occasion: product-led introduction, a serving ritual and a giftable table pair. A welcome email and a focused collection page continue the same story.
Proposed launch campaign / no performance results claimed
A four-week rollout
- Week 1Introduce the bottle and identityProduct film / hero post / launch story
- Week 2Explain the serving occasionPouring creative / editorial email
- Week 3Introduce a giftable pairTable-pair creative / collection page
- Week 4Continue the table storyServing story / welcome-email test
What we would measure
Collection visits, product-detail views, basket starts and email clicks. These are a measurement plan, not reported results.
A clear direction.
A complete presence.
Your business could have this level of care, from its first mark to the way it reaches people.