Self-initiated fictional concept
Fornaya
The rounded loaf symbol comes from three bread-scoring cuts. Oxblood gives everyday paper bags a distinctive signature; butter-yellow keeps the identity generous and warm. Confident lettering works on a small cup and a full shopfront.

One system, in two languages.
Archivo provides the display voice. Instrument Sans provides clear reading text. IBM Plex Sans Arabic supports the Arabic experience without tracking or broken letter connections. All supplied fonts use SIL OFL licences.
Use it with care.
Leave clear space at least one quarter of the symbol width. Keep small text in the darkest brand colour on a light background. Do not distort the mark. SVG type is outlined; edit copy in the source generator. Packaging and cards are concept artwork, not production-certified print files.
This is a fictional portfolio brand. Photography was generated for this project. Sample products, prices and campaign plans are illustrative.
Download the concept kit