Self-initiated concept project
Fornaya
A contemporary Lebanese bakery
Create a neighbourhood bakery that feels unmistakably Lebanese and comfortably contemporary. Make the morning menu easy to understand, the packaging recognisable, and pickup quick to explore.
Neighbourhood regulars, office mornings and friends sharing breakfast.
Brand strategy, bilingual identity, packaging, website and launch campaign.
Fictional brand. Original concept work by Digits Studio.
A feeling, made recognisable.
The rounded loaf symbol comes from three bread-scoring cuts. Oxblood gives everyday paper bags a distinctive signature; butter-yellow keeps the identity generous and warm. Confident lettering works on a small cup and a full shopfront.
Made to be used.
English and Arabic, category filters, product details and a working demo basket. A complete journey from first look to reviewing a selection.
Demo only. Prices are examples; no orders, payments or personal data are processed.
Your morning has a place.
A neighbourhood launch built around the daily ritual: a warm product introduction, a menu people can save, and a gentle invitation to build a breakfast basket.
Proposed launch campaign / no performance results claimed
A four-week rollout
- Week 1Introduce the morning ritualHero film / launch post / story
- Week 2Make the menu usefulProduct carousel / saved-menu story
- Week 3Build a shared occasionBreakfast-pair creative / email
- Week 4Bring people backCoffee ritual / reminder creative
What we would measure
Menu visits, product saves, basket starts and return visits. These are proposed measures; this campaign has not been run.
A clear direction.
A complete presence.
Your business could have this level of care, from its first mark to the way it reaches people.